Ruiz Foods Appoints New Retail Chief: A Game Changer for El Monterey!

Ladies and gentlemen, BUY NOW! Ruiz Foods has just made a power move that could send its stock soaring! They’ve tapped Jennifer Ginnetti, a Nestlé USA vet, to steer their retail group. This is a HUGE deal, folks! Ginnetti is no stranger to the food industry, having spent a decade at Nestlé USA, where she was the VP of marketing for U.S. pizza. She’s a marketing whiz who knows how to build brands in complex environments. And now, she’s bringing her magic to Ruiz Foods!

Ginnetti’s appointment is a game changer for the El Monterey brand, the top-selling frozen Mexican food in the United States. She’s going to spearhead the brand strategy and sales execution, and lead the marketing and sales teams. This is a no-brainer! With her experience in product quality improvement and innovation, she’s going to drive growth and innovation for the El Monterey brand. Kimberli Carroll, Ruiz’s president and CEO, couldn’t be more thrilled. “Jennifer is an experienced and innovative marketing leader who understands how to build food brands in complex environments. We’re eager to have her help Ruiz Foods continue on the journey of making great food and introducing innovation that delights our customers and consumers,” she declared.

But that’s not all, folks! Ruiz Foods has also migrated its entire Infor product platform to the cloud. This is a strategic move that’s going to give them a competitive edge. Michael Warter, Ruiz Foods’ SVP/CIO, explained that “most of its latest innovations were coming out for cloud.” This means Ruiz Foods can leverage cutting-edge technology to enhance its operations. The cloud migration has provided significant cost savings, allowing Ruiz Foods to invest in areas that can drive growth and innovation. This is a win-win situation!



The cloud migration has also enhanced Ruiz Foods' ability to track product profitability and rationalize its SKU portfolio. Warter mentioned that “what we learned when we started allocating all these costs back through the product cycle is that it changed some of our profitability assumptions.” This insight has proven valuable for the business, allowing Ruiz Foods to make data-driven decisions that optimize its product offerings and pricing strategies. Ginnetti can use these insights to drive sales and marketing initiatives that maximize profitability and market share for the El Monterey brand.

So, what does this mean for you, the investor? It means that Ruiz Foods is poised for growth, growth, growth! With Ginnetti at the helm of the retail business unit and the strategic advantages of the cloud migration, Ruiz Foods is set to dominate the frozen Mexican food market. Don’t miss out on this opportunity, folks! This is a stock you need to own!