Rollick Enhances Digital Engagement and Retailing with New Features and Integrations for OEMs and Dealers.

Rollick, a leader in digital marketing solutions, has announced new enhancements and integrations for its product RollickEngage. The platform converts shoppers into qualified prospects with features like quote requests, special offers, trade-ins, and pre-qualification. Key OEMs such as E-Z-GO and Winnebago Heartland RV are sponsoring the rollout of RollickEngage on their brand sites and/or dealer networks. The platform has seen increased qualified lead volume and improved customer engagement rates.

In the rapidly evolving world of digital marketing, Rollick continues to set the pace for innovation. The company recently announced the launch of new enhancements and integrations for its flagship product, RollickEngage, which has already garnered significant attention from key players in the RV industry, including Heartland RV, Cruiser RV, and DRV Luxury Suites [1].

RollickEngage is a cutting-edge digital marketing platform designed to convert shoppers into qualified prospects. The platform offers a range of features that streamline the buying process, such as quote requests, special offers, trade-ins, and pre-qualification. These enhancements have proven to be highly effective, resulting in increased qualified lead volume and improved customer engagement rates for participating dealerships.

The latest integration with Heartland RV, Cruiser RV, and DRV Luxury Suites marks a significant milestone for Rollick. These OEMs have chosen to sponsor the rollout of RollickEngage on their brand sites and/or dealer networks, allowing their customers to access the platform directly. This strategic partnership is expected to generate even more leads and boost customer engagement, as shoppers can now explore and apply for financing options directly on the OEMs' websites.

Heartland RV, Cruiser RV, and DRV Luxury Suites' decision to adopt RollickEngage was informed by the findings of a comprehensive study conducted by Rollick in 2023, which revealed that a vast majority of respondents (75%) wanted to explore dealer inventory online before visiting a dealership [1]. Furthermore, 49% of respondents expressed a desire to explore financing options online, and 43% wanted to apply for credit approval.

By partnering with Rollick, these OEMs are addressing the needs of today's shoppers and enhancing their overall digital presence. The new inventory and digital retailing experience, which includes an embedded monthly payment calculator powered by U.S. Bank, is designed to provide shoppers with a seamless and convenient buying experience.

In conclusion, Rollick's enhanced digital marketing solutions are proving to be a game-changer for the RV industry. By offering innovative features and strategic partnerships, Rollick is helping OEMs like Heartland RV, Cruiser RV, and DRV Luxury Suites to generate more leads, boost customer engagement, and stay competitive in an increasingly digital marketplace.

References:
[1] PR Newswire. (2024, November 12). Heartland RV, Cruiser RV & DRV Luxury Suites to Launch New Inventory & Digital Retailing Experience in Partnership with Rollick. Retrieved from https://www.prnewswire.com/news-releases/heartland-rv-cruiser-rv-drv-luxury-suites-to-launch-new-inventory-digital-retailing-experience-in-partnership-with-rollick-301669388.html