Roku's Trading Volume Drops 46% to $236 Million, Ranks 402nd as LaMusica TV Partnership Boosts Hispanic Market Reach

On June 9, 2025, Roku's trading volume reached $236 million, marking a 46.05% decrease from the previous day. The stock ranked 402nd in terms of trading volume for the day. Roku's stock price increased by 1.39%, marking the fourth consecutive day of gains, with a total increase of 9.07% over the past four days.

Spanish Broadcasting System, Inc. (SBS) has announced a significant partnership with The Roku Channel to livestream LaMusica TV. This collaboration will allow millions of Roku's Hispanic customers in the U.S. and Mexico to access LaMusica TV, which offers a 24/7 slate of programming including live streams of SBS's top-ranked radio shows, popular hosts, and iconic personalities. This partnership is expected to introduce the Roku platform to millions of LaMusica's aficionados, further expanding Roku's reach in the Hispanic market.

LaMusica TV will feature a variety of popular live on-air offerings, including "El Vacilón de la Mañana" from WSKQ-FM in New York, the Raúl Brindis Show from KROI-FM in Houston, and Alex Sensation's MegaMix from WXDJ-FM in Miami. Additionally, it will include popular personalities such as El Terrible, Eddie One, and Chiquilín from KLAX-FM and KXOL-FM in Los Angeles, as well as a selection of popular programs from SBS's roster in Puerto Rico. The channel will also premiere SBS's live concert series, including major events such as Calibash, MiamiBash, and MegaMezcla venue performances.

Raul Alarcón, Chairman and CEO of SBS, commented on the partnership, stating that it marks a significant milestone for the company as it expands access to its growing portfolio of audiovisual content. He highlighted that this partnership reinforces LaMusica's evolution into a premier audiovisual entertainment destination and sets the stage for dramatic audience growth. Jennifer Vaux, Vice President of Content Acquisition & Programming at Roku, also expressed excitement about the addition of LaMusica TV to their platform, noting that it strengthens Roku's position as a destination for inclusive and relevant entertainment.