Roku Launches Ad-Free Streaming Service "Howdy" for $2.99/Month

Roku has launched a new ad-free streaming service called "Howdy" for $2.99/month, featuring 10,000 hours of content from Lionsgate Studios and Warner Bros. Discovery. The service will also include exclusive programming, "Roku Originals." Howdy is available in the US starting August 5 and will run alongside Roku's existing free, ad-supported streaming service, the Roku Channel.

Roku, a leading streaming platform, has expanded its offerings by introducing Howdy, a new ad-free streaming service priced at $2.99 per month. The service features a substantial library of content, including 10,000 hours of movies and TV shows from Lionsgate, Warner Bros. Discovery, and FilmRise. Additionally, Howdy will include exclusive programming known as Roku Originals [1].

Howdy is available in the United States starting August 5 and will initially be accessible only on Roku devices. The company plans to roll out the service on mobile and other platforms in the near future. The service aims to provide a cost-effective alternative to traditional streaming services without compromising on content quality or ad-free viewing [2].

Roku's CEO, Anthony Wood, stated that Howdy is designed to complement, rather than compete with, premium streaming services. The service targets viewers who are looking for affordable, uninterrupted entertainment without the need for a trial period or long-term commitments. Users can cancel their subscription at any time without any hidden fees [3].

The launch of Howdy aligns with Roku's broader strategy to grow its platform's monetization and expand its subscription offerings. The service is expected to tap into Roku's vast user base, with over 125 million daily users in the U.S. households. Howdy's low price point and ad-free experience are likely to attract a significant number of subscribers, particularly those seeking budget-friendly entertainment options [4].

References:
1. [1] https://www.usatoday.com/story/entertainment/tv/2025/08/05/roku-howdy-cheap-ad-free-streaming-service/85506641007/
2. [2] https://cordcuttersnews.com/roku-launches-a-2-99-ad-free-streaming-service-called-howdy/
3. [3] https://www.cnbc.com/2025/08/05/roku-ad-free-streaming-service-howdy.html
4. [4] https://finance.yahoo.com/news/roku-launches-howdy-ad-free-131500059.html