Roku Introduces Ad-Free Streaming Service Howdy for $2.99 per Month

Roku has launched a $2.99/month ad-free streaming service called Howdy, featuring nearly 10,000 hours of content from partners like Lionsgate and Warner Bros. Discovery. The service complements Roku's free, ad-supported streaming service, The Roku Channel. Howdy will benefit from Roku's 90 million streaming households and 35.4 billion streaming hours in Q2.