Roku CFO Jedda Dan sells 3,000 shares at $90.2 per share.

Roku, Inc. (ROKU) has announced that its Chief Financial Officer, Jedda Dan, has sold 3,000 shares at a price of $90.2 per share on July 15, 2025.

Roku, Inc. (ROKU) has announced that its Chief Financial Officer, Dan Jedda, sold 3,000 shares of the company's Class A common stock on July 15, 2025. The transaction was executed at a price of $90.2 per share. Following this sale, Dan Jedda now owns 79,132 shares of Roku, Inc.

This latest sale by Dan Jedda comes amidst a period of positive market sentiment for Roku. The stock has seen a 44% gain over the past year, with the current trading price near $90.25. Analysts have been bullish on Roku, with several upgrades and increased price targets in recent weeks. KeyBanc has upgraded Roku's stock rating to Overweight, projecting a 43% compound annual growth rate in EBITDA from 2024 to 2027. Needham has raised its price target to $100, citing improvements in labor productivity. Citi has increased its price target to $84 following Roku's new partnership with Amazon, which aims to enhance advertising capabilities on Roku's platform.

Roku Inc. operates a TV streaming platform that connects users to streaming content, enables content publishers to build and monetize large audiences, and provides advertisers with unique capabilities to engage consumers. The company's strong market position and strategic partnerships are expected to drive continued growth.

Over the past year, Dan Jedda has sold a total of 16,000 shares and has not purchased any shares. The insider transaction history for Roku Inc. indicates that there have been 1 insider buy and 41 insider sells over the same period. As of the date of the recent sale, shares of Roku Inc. were trading at $91 each, giving the stock a market cap of $13.239 billion. With a price of $91 and a GF Value of $83.70, Roku Inc. has a price-to-GF-Value ratio of 1.09, indicating that the stock is fairly valued based on its GF Value [1].

The GF Value is an intrinsic value estimate developed by GuruFocus, calculated based on historical multiples such as price-earnings ratio, price-sales ratio, price-book ratio, and price-to-free cash flow that the stock has traded at. It also includes a GuruFocus adjustment factor based on the company’s past returns and growth, as well as future estimates of business performance from Morningstar analysts.

References:
[1] https://www.gurufocus.com/news/2971158/insider-sell-dan-jedda-sells-1500-shares-of-roku-inc-roku
[2] https://www.investing.com/news/insider-trading-news/roku-cfo-jedda-dan-sells-136k-in-class-a-common-stock-93CH-4131029