Rogers introduces Xfinity StreamSaver, a new streaming plan saving customers 30% per month.

Rogers has introduced Rogers Xfinity StreamSaver, a streaming plan that combines Netflix, Disney+, and Apple TV+ for a discounted price, saving customers over 30% per month. The plan offers a seamless viewing experience on Rogers Xfinity's entertainment platform, allowing customers to access top streaming apps and enjoy unmatched savings.

Rogers Communications Inc. (NYSE: RCI) has introduced Rogers Xfinity StreamSaver, a new streaming plan that combines Netflix, Disney+, and Apple TV+ into a single, discounted package. The service offers over 30% monthly savings compared to subscribing to each service separately, making it an attractive option for consumers seeking value in the streaming market [1].

The StreamSaver bundle is integrated into Rogers Xfinity's entertainment platform, providing a seamless viewing experience. Customers can access their viewing history and transition existing accounts to the new plan with ease. The service is currently available in British Columbia, Alberta, Saskatchewan, and Manitoba, with a nationwide rollout planned later this year [1].

In addition to the core streaming services, StreamSaver offers optional Sportsnet+ integration and access to FAST channels. It is compatible with Rogers Xfinity Internet and select TV plans, and customers can add a Rogers Xfinity Stream Box for a fully integrated viewing experience. The Stream Box allows users to search and watch across streaming services without switching between apps [1].

Rogers' strategic move to bundle these popular streaming services addresses several market challenges simultaneously. By offering significant savings and a unified platform, Rogers aims to boost subscriber retention and revenue. The integration of these premium streaming services directly into Rogers' platform creates an ecosystem that increases switching costs for consumers, potentially improving customer retention metrics in their core internet business [1].

The phased geographical rollout of StreamSaver suggests a careful approach to scaling technical infrastructure. This initiative positions Rogers against both traditional cable competitors and streaming aggregators while strengthening relationships with major content providers [1].

Rogers Xfinity StreamSaver is a notable example of the industry trend toward streaming bundle rebundling as consumers face subscription fatigue and seek simplified entertainment solutions with better value propositions. The service is available for customers in British Columbia, Alberta, Saskatchewan, and Manitoba, with nationwide rollout planned later this year [1].

References:
[1] https://www.stocktitan.net/news/RCI/stream-more-save-more-rogers-xfinity-brings-netflix-disney-and-apple-hu9sfx2wml8t.html