Roblox Launches TikTok-Like App for Gaming Clips

Roblox is testing a short-form video app called Roblox Moments, similar to TikTok, to allow users to capture and share 30-second clips of their video-game play. The app is in beta and will allow viewers to tap in to join games they like. Roblox has emerged as a large player in video games, relying on independent developers and generating over $1 billion in revenue for them over the past year. The company has 111.8 million daily active users.

Roblox Corp. is introducing a short-form video app, Roblox Moments, similar to TikTok, which will enable users to capture and share 30-second clips of their video-game play. The app is currently in beta and will be available for users to join games they like. Roblox Moments will be integrated with the company's existing platform, allowing viewers to tap into games they find interesting [1].

Roblox, a leading player in the video game industry, has been relying on independent developers to create new titles. Over the past year, the company has shared more than $1 billion in revenue with these developers. With 111.8 million daily active users, Roblox is one of the largest platforms in the gaming sector [1].

The new app, Roblox Moments, is designed to serve as a powerful engine for discovery, immersing users in inspiring, community-captured gameplay. The company has made the source code for the app available to game developers, allowing them to customize it for their products. This move is part of Roblox's strategy to foster a more interactive and engaging user experience [1].

The announcement of Roblox Moments comes as the company looks to expand its offerings and capitalize on the growing demand for short-form video content. The app's beta version will provide valuable insights into user preferences and behaviors, helping Roblox refine its product before a full-scale launch. The integration of such a feature could further boost user engagement and retention, potentially driving additional revenue streams through in-app purchases and advertisements [1].

Roblox's success in the gaming industry has been marked by its ability to create a platform that not only attracts millions of users but also empowers independent developers to create and monetize their games. The introduction of Roblox Moments is another step in the company's strategy to stay at the forefront of gaming trends and maintain its competitive edge [1].

References:
[1] https://www.bloomberg.com/news/articles/2025-09-05/roblox-tests-tiktok-like-app-so-players-can-share-game-action