Robinhood Launches Football Predictions Market to Capitalize on Growing Sports Betting Popularity in the US

Robinhood Markets has launched a new prediction market for professional and college-level football games, allowing users to trade on the outcomes of NFL and college football games using the Robinhood app. The move comes as the company tries to capitalize on the growing popularity of sports betting in the US. The stock of Robinhood Markets has a consensus Moderate Buy rating and a price target of $108.79, implying 1.73% downside from current levels.

Title: Robinhood Expands Prediction Markets with NFL and College Football

Robinhood Markets has launched a new prediction market for professional and college-level football games, allowing users to trade on the outcomes of NFL and college football games using the Robinhood app. This move comes as the company aims to capitalize on the growing popularity of sports betting in the US.

The prediction markets, which will be available to eligible customers in the coming days, will initially cover the first two weeks of the professional and collegiate seasons, with plans to add weekly matches over time. This expansion follows Robinhood's initial introduction of prediction markets, known as "event contracts," in March.

The new feature is a direct challenge to established sports betting platforms like FanDuel and DraftKings, as well as to the prediction market Polymarket. Unlike traditional betting platforms, prediction market contracts allow the market to set prices and outcome odds, rather than relying on professional bookmakers and prediction models.

JB Mackenzie, VP & GM of Futures and International at Robinhood, commented on the launch, stating, "Football is far and away the most popular sport in America. Adding pro and college football to our prediction markets hub is a no-brainer for us as we aim to make Robinhood a one-stop shop for all your investing and trading needs."

The stock of Robinhood Markets currently has a consensus Moderate Buy rating and a price target of $108.79, implying a 1.73% downside from current levels. This rating reflects mixed expectations for the stock, with analysts providing varying opinions on its future performance.

References:
[1] https://thedefiant.io/news/tradfi-and-fintech/robinhood-partners-with-kalshi-to-launch-football-prediction-markets
[2] https://www.cnbc.com/2025/08/19/robinhood-nfl-college-football-prediction-markets.html
[3] https://www.upi.com/Top_News/US/2025/08/19/Robinhood-app-NFL-college-football-prediction-bet-gamble-market/1851755622157/
[4] https://www.marketbeat.com/instant-alerts/robinhood-markets-nasdaqhood-shares-down-55-heres-why-2025-08-13/