New Rideshare Companies Hopp and Hovr Enter Toronto Market to Compete with Uber and Lyft

Two new rideshare companies, Hopp and Hovr, have entered the Toronto market to compete with Uber and Lyft. Hopp, an Estonian company, has grown its driver base from 1,700 to over 26,000, while Hovr aims to attract customers with its fair wage policy. Despite challenges, Hopp believes Canadians are ready for more options amid the trade war. Both companies face an uphill battle due to Uber and Lyft's popularity and long wait times.