Rich Sparkle shares surge 30.14% intraday after $900 million acquisition of TikTok star Khaby Lame's company.

Rich Sparkle surged 30.14% intraday after announcing a $900 million all-stock acquisition of TikTok star Khaby Lame’s company, granting exclusive rights to his global digital brand. The deal marks the firm’s boldest pivot from financial services to creator-led commerce, integrating AI-driven livestreaming, e-commerce, and a digital avatar of Lame to scale monetization. Analysts note both growth potential and execution risks, but the market reacted strongly to the strategic shift, positioning Rich Sparkle as a rising player in influencer-driven commerce. The transaction, framed as a foundation for a scalable creator platform, drew heightened investor attention, aligning with the stock’s sharp intraday rally.