Renault and Geely: A Strategic Partnership in Brazil

Renault Group and Geely Holding Group have signed a framework agreement for a new strategic cooperation in Brazil, aiming to produce and sell zero and low emission vehicles in the country. This partnership is set to empower the global expansion of both companies' respective brands in Brazil, a key international growth driver representing 44% of automotive sales in Latin America.

Renault do Brasil will welcome Geely Holding as a new partner, enabling the latter to access the Renault Group's Ayrton Senna Industrial Complex in São José dos Pinhais, Paraná. This strategic move will allow Geely Holding to gain access to localized production, sales, and services resources, further strengthening the partnership between the two automotive giants.

On the sales side, Renault do Brasil will become a distributor of Geely Holding's portfolio of zero and low emission vehicle products in Brazil. By leveraging Renault's strengths and commercial expertise, Geely Holding will be able to accelerate the expansion of its business in Brazil, the main automotive market in South America.

Luca de Meo, CEO of Renault Group, expressed his enthusiasm about the new cooperation, stating that it will allow the company to consolidate its industrial footprint in the state of Paraná and further strengthen the position of the Renault brand on this key market. Eric Li, Chairman of Geely Holding Group, echoed this sentiment, emphasizing that the cooperation is part of Geely's commitment to working with global partners in transforming and improving the industry in a sustainable direction.

Daniel Li, CEO of Geely Holding Group, highlighted the importance of this partnership in the transformative era of the global automotive industry, emphasizing the need to traverse the path ahead with friends and partners to achieve quantitative and qualitative growth.

The integration of Geely Holding's zero and low emission vehicle products into Renault do Brasil's distribution ecosystem is expected to significantly impact the competitive landscape in the Brazilian automotive market. By offering a broader range of eco-friendly options, Renault do Brasil will cater to the growing demand for sustainable vehicles, giving it a competitive edge in the market. Additionally, Geely Holding's products are likely to attract new customers, helping Renault do Brasil tap into new customer segments and increase its market share.

The partnership will also allow Renault Group to consolidate its industrial footprint in the state of Paraná and further strengthen the position of the Renault brand in Brazil. This will help the company maintain its competitiveness in the face of increasing competition from other automakers.

In conclusion, the strategic cooperation between Renault Group and Geely Holding Group in Brazil presents numerous opportunities for both companies to strengthen their competitive positions in the market. By expanding their product portfolios, accessing new customers, leveraging synergies in sales and distribution, and driving innovation through technology sharing, Renault Group and Geely Holding can create greater value for their global users and further empower the global expansion of their respective brands.