Reebok Smartglasses Now Available on Reebok App and Website

Innovative Eyewear launches Reebok Smartglasses on Reebok mobile app and Reebok.com on August 1, expanding availability beyond its initial launch in January. The smartglasses will be available on the Reebok website, which receives approximately 570,000 monthly organic visitors, introducing the product to Reebok's global fanbase. The Company believes this will drive sales and enhance the Reebok brand.

Innovative Eyewear, Inc. (NASDAQ: LUCY; LUCYW) has announced the expansion of its Reebok athletic smartglasses availability, following a successful initial launch in January. The smartglasses will now be available on the Reebok mobile app starting July 21, 2025, and on Reebok.com on August 1, 2025 [1]. This move aims to introduce the product to Reebok's global fanbase, leveraging the Reebok.com website's significant monthly organic traffic of approximately 570,000 visitors [2].

The Reebok Powered by Lucyd smartglasses are designed to enhance athletic performance and functionality, aligning with Reebok's legacy of innovative products. CEO Harrison Gross stated, "Our Reebok frames were designed with the emphasis on innovation that is the hallmark of Reebok products. We are glad to continue Reebok's history of cutting-edge products that truly enhance active lifestyles and performance. Consistent with this rich tradition, Reebok Smart Eyewear elevates what a pair of glasses can be for an athlete, similar to how the Reebok Pump shoe helped to redefine footwear" [1].

The expansion to Reebok.com represents a strategic move to capitalize on the platform's extensive user base and brand recognition. By offering the smartglasses through a well-established channel, Innovative Eyewear seeks to drive sales and enhance the Reebok brand. The company believes that this new distribution channel will be a key driver in introducing Reebok's global, dedicated fanbase to the Reebok Smart Eyewear [3].

Innovative Eyewear's recent financial performance has shown signs of improvement, with Q1 2025 unaudited financial results indicating revenue growth and margin improvements. The company's strategic partnerships and product launches, including the Reebok Powered by Lucyd smartglasses, have contributed to these positive trends [4].

References:
[1] https://www.prnewswire.com/news-releases/innovative-eyewear-launches-reebok-smartglasses-in-new-channels-302508466.html
[2] https://www.stocktitan.net/news/LUCY/innovative-eyewear-launches-reebok-smartglasses-in-new-13xkshqzi7xz.html
[3] https://www.marketscreener.com/news/innovative-eyewear-launches-reebok-smartglasses-to-new-channels-ce7c5cdfde8af727
[4] https://www.stocktitan.net/news/LUCYW/