Reddit's Advertising Business Posts Strong Growth Amid Competition from Snap and Meta

Reddit's ad business has seen strong momentum, with ad revenues surging 75% YoY to $690mln in Q4 2025. The company's user engagement and advertiser base have also grown significantly. However, it faces stiff competition from Snap and Meta Platforms, which are expanding into advertising. Reddit's share price has declined 41.1% in the past six months, underperforming the broader technology sector.