Reborn Coffee shares surge 11.9% premarket after announcing strategic distribution partnership with Sysco to support franchise expansion.

Reborn Coffee surged 11.90% in premarket trading following the announcement of a nationwide distribution partnership with Sysco to support its franchise expansion. The agreement, effective Feb. 24, 2026, aims to enhance supply chain execution, standardize distribution, and improve quality control, positioning the company to scale operations efficiently. The partnership leverages Sysco’s extensive network and resources, including food safety protocols and local sourcing, to strengthen franchise readiness and operational consistency. CEO Jay Kim emphasized the strategic importance of the collaboration in enabling national growth while maintaining product quality. This news directly aligns with the stock’s upward movement, overshadowing prior Nasdaq compliance issues, which the company stated have been resolved.