Ray-Ban Meta Sales Skyrocket: EssilorLuxottica Eyes Future with AI-Driven Smart Glasses Expansion

EssilorLuxottica, the global eyewear giant, recently reported a substantial increase in revenue from its Ray-Ban Meta smart glasses, with sales more than doubling year-on-year. This achievement is largely attributed to its collaboration with Facebook's parent company, initiated in 2019. This leap has significantly contributed to EssilorLuxottica's overall sales figures for the first half of the year, reaching €140.2 billion, marking a 7.3% growth.

The success of Ray-Ban Meta underscores the company's strategic movement toward positioning eyewear as the next major computing platform. The integration of artificial intelligence, sensory technology, and healthcare data infrastructure is seen as a transformative step for empowering human capabilities and unlocking potential. This milestone is further augmented by the release of Oakley’s Metaverse performance AI glasses and positive industry response to Nuance Audio.

The recent launch of the Oakley Metaverse smart glasses in June, in partnership with the social media corporation, showcases EssilorLuxottica's continued innovation in smart eyewear. Future plans hint at expanding the Metaverse line to include the Prada brand, underscoring the company's commitment to combining style with cutting-edge technology.

Known brands under Luxottica's umbrella, such as Ray-Ban and Oakley, reflect the company's deep-rooted influence in the eyewear industry. In September of last year, Meta and Luxottica renewed a long-term agreement to co-develop smart eyewear over the next decade, indicating sustained collaboration objectives.