Ram Dealers Praise New Dakota, Promise Competition for Toyota Tacoma

Ram dealers are optimistic about the new Dakota, with one saying Toyota should be "careful" as it competes with the Tacoma. The Dakota promises to be a "real truck" for $40,000, and dealers have praised its design and potential to compete with Toyota's midsize truck segment. Ram has not yet revealed specs, but the company has hinted at paying attention to hybrid tech without confirming electrification.