Rainbow Unleashes Winx Club: Magix in All-New Roblox Adventure

Rainbow SpA and Mapshot have collaborated to bring the Winx Club universe to Roblox in a new game. Players can create their own fairy persona and explore Alfea College, master elemental magic, and embark on quests. The game rewards exploration and collaboration, with seasonal events and limited-time challenges. The immersive adventure offers a new way for fans to experience the magic of Winx Club.

Rainbow SpA, the renowned studio behind the global classic Winx Club franchise, has announced a significant expansion of its universe with the launch of a new game on Roblox. This collaboration with Mapshot will bring the beloved world of the Winx fairies to over 380 million monthly active users on the Roblox platform [1].

The game, titled "Winx Club Roblox," offers players an immersive adventure where they can create their own fairy persona with fully customizable avatars, shimmering wings, and enchanted accessories. From the grand halls of Alfea College, players can train their powers, master elemental magic, and embark on high-stakes quests that weave through the streets of Magix and beyond. The game is designed to reward exploration and collaboration, with seasonal events and limited-time challenges that keep the world alive and ever-changing [1].

Iginio Straffi, CEO of Rainbow and creator of Winx Club, commented on the collaboration, stating, "We're proud to bring the magic of Winx Club to the Roblox platform. We've always been committed to offering fans the very best, and this time we're doing it in a bold new way blending Rainbow's legacy of storytelling with the immersive, interactive experience that only Roblox can provide" [1].

Stephan Celis, CEO of Mapshot, expressed excitement about the project, noting, "Bringing the world of Winx Club into Roblox has been an incredible creative challenge and a dream opportunity for our team. We set out to capture the energy, style, and magic that fans have loved for years and translate it into gameplay that feels alive and full of exploration" [1].

The game's development is supported by Spaceport.xyz, a company that helps brands unlock the full potential of their IP through games and user-generated content. Spaceport's CEO, Le Zhang, commented, "By providing the licensing infrastructure, game industry knowledge, and access to a mature ecosystem of developers, we're enabling Rainbow to confidently scale their iconic IP into a platform with over 380 million monthly active users, turning decades of storytelling into a living, playable universe" [1].

Rainbow SpA's partnership with Roblox and Mapshot marks a strategic move to leverage the platform's massive user base and interactive capabilities. The immersive gaming experience is expected to enhance fan engagement and potentially drive new revenue streams for Rainbow Group.

References:
[1] https://www.prnewswire.com/news-releases/rainbow-unleashes-winx-club-magix-in-an-all-new-roblox-adventure-based-on-the-upcoming-new-animated-series-on-netflix-302545274.html