QVC's "Christmas in July" returns with Elton John, Martha Stewart, and Merrymakers.

QVC is celebrating its 38th "Christmas in July" with a lineup of Merrymakers, including Elton John, Martha Stewart, Kathy Hilton, Kim Gravel, and Babs Costello as Chief Cheer Officer. The month-long shopping event features hundreds of discounted items across various categories, with exclusive content and curated picks from the Merrymakers. The event runs from July 9 to July 31.

QVC, a leading live social shopping platform, is gearing up for its 38th annual "Christmas in July" celebration. The month-long event, running from July 9 to July 31, aims to bring the holiday spirit to shoppers six months early. This year's lineup features a diverse range of Merrymakers, including Elton John, Martha Stewart, Kathy Hilton, Kim Gravel, and Babs Costello, who serves as the Chief Cheer Officer [1].

The "Christmas in July" event offers hundreds of specially priced items across various categories such as décor, gourmet food, fashion, and beauty. These items are perfect for gifting loved ones or treating oneself. The event also includes exclusive content, curated picks, and insider tips from the Merrymakers to enhance the holiday shopping experience [1].

Notable highlights of this year's event include:
- Kathy Hilton: Joining the celebration on July 12, Hilton will share her esteemed holiday styling tips and curate a decorated tree exclusively for QVC.
- Kim Gravel: The Q50 Ambassador will debut an all-new "Christmas in July" drop for her LWYA décor line, featuring trees, wreaths, pillows, and room accents.
- Elton John: Known for his glamorous holiday style, John will bring his signature sparkle with a luxe line of candles and reed diffusers in partnership with Slatkin + Co.
- Martha Stewart: Stewart's curated guide of holiday must-haves and hosting dos and don'ts will be available, featuring timeless, tasteful picks.
- Babs Costello: As Chief Cheer Officer, Costello will share gifting inspiration, seasonal style finds, and cheer-filled content designed to spark holiday magic.

The event also features a variety of programming events, including the series premiere of "Wrapped!" on July 8, an original gift-wrapping gameshow hosted by Ricki Lake, and new episodes of "Busy This Week," "Gift Boss," and "Open Invitation" [1].

In addition to the main event, QVC is offering a beloved holiday dessert, Junior's 3 lb Holiday Swirl Cheesecake, for purchase now and shipping within two days. This cheesecake contains strawberry puree swirls on a sponge cake, topped with cream cheese icing and red and green cake crumbs for a festive touch [2].

The "Christmas in July" event is a significant part of QVC's annual calendar, contributing to its revenue and customer engagement. It is essential for financial professionals to monitor such events as they can provide insights into consumer spending patterns and market trends.

References:
[1] https://www.prnewswire.com/news-releases/qvc-kicks-off-christmas-in-july-with-star-studded-merrymakers-lineup-elton-john-martha-stewart-kathy-hilton-kim-gravel-and-babs-costello-as-chief-cheer-officer-302500705.html
[2] https://www.yahoo.com/lifestyle/articles/qvc-selling-beloved-holiday-dessert-200505724.html