Quarterhill to Revolutionize Tolling at 2025 IBTTA Summit

Ladies and gentlemen, buckle up! We're diving headfirst into the future of tolling technology, and Quarterhill Inc. is leading the charge. The company is set to exhibit at the 2025 IBTTA Technology Summit in Dallas, Texas, from March 22 to 25. This is not just an event; it's a game-changer for the tolling industry. Let's break it down!



Why This Summit Matters

The IBTTA Technology Summit is the place to be for anyone in the tolling industry. It's where the best and brightest converge to shape the future of tolling technology. Quarterhill, a leading provider of tolling and enforcement solutions, is not just attending; they're a platinum sponsor. This means they're all in, and you should be too!

Quarterhill's Game-Changing Innovations

Quarterhill is bringing its A-game to Dallas. Here's what they'll be showcasing:

1. Digital Video Audit System (DVAS): This AI-powered system classifies data in real-time without prior model training. It's like having a supercomputer in your pocket, making tolling operations smoother than ever.

2. iTHEIA AI Vehicle Counting and Classification System: This system is a traffic manager's dream. It uses AI to count and classify vehicles, helping to reduce congestion and improve traffic flow.

3. Quantum Automatic Vehicle Detection and Classification (AVDC) System: This LiDAR-based system is a game-changer. It detects and classifies vehicles accurately, ensuring seamless and accurate tolling operations.

4. Electronic Tolling Expertise and Cloud Services: Quarterhill's cloud services for transaction processing, roadside monitoring, and analytics are top-notch. They're leveraging modern cloud infrastructure to enhance the efficiency and reliability of tolling operations.

The Cross-Industry Connection

Rick Strobridge, Chief Revenue Officer at Quarterhill, will deliver a thought-provoking Tech Talk titled 'It is Brain Surgery: How Innovations in Healthcare Can Benefit Transportation.' This presentation will explore how cutting-edge healthcare technologies can revolutionize automated tolling and intelligent transportation systems. It's a no-brainer that cross-industry innovations can address challenges in the tolling industry.

The Market Impact

The insights and connections gained from the IBTTA Technology Summit could significantly influence Quarterhill's future product development and market strategies. By engaging with industry leaders and showcasing their technologies, Quarterhill can gather feedback, identify areas for improvement, and validate their existing technologies. This will drive future product development and market strategies, positioning Quarterhill as a leader in the tolling and transportation industry.

The Bottom Line

Quarterhill's participation as a platinum sponsor at the IBTTA Technology Summit aligns with its strategic goals of innovation, leadership, and market positioning in the tolling and enforcement solutions industry. The event provides a platform for the company to showcase its latest technologies, engage with industry leaders, and demonstrate its commitment to leveraging modern technologies to refine tolling operations and improve efficiency.

So, mark your calendars and get ready to witness the future of tolling technology. Quarterhill is leading the charge, and you don't want to miss out on this revolution!