Qualcomm Teams Up with Adobe to Leverage GenStudio for AI in Marketing Efforts

Qualcomm has partnered with Adobe to use GenStudio, a generative AI tool, to accelerate content supply chains in marketing. The tool will enable Qualcomm to resize and localize marketing assets efficiently. This partnership expands the relationship between the two companies, with a focus on improving content creation workflows using AI.

Qualcomm Incorporated (Nasdaq: QCOM) has expanded its collaboration with Adobe (Nasdaq: ADBE) by selecting Adobe GenStudio to optimize its content supply chain with generative AI. This strategic move aims to enhance content creation workflows, enabling Qualcomm to efficiently scale personalized, on-brand marketing campaigns.

Adobe GenStudio, an end-to-end content supply chain solution, integrates applications such as GenStudio for Performance Marketing, Firefly, Express, Experience Manager, and Workfront. These tools will help Qualcomm streamline its content production process, from resizing and localizing marketing assets to creating variations for different audiences.

Qualcomm's Chief Marketing Officer, Don McGuire, stated, "Qualcomm has delivered technology breakthroughs for over 40 years, and we are now positioned to lead the next era of AI transformation. Adobe GenStudio will enable our teams to produce high-quality, personalized assets faster and more efficiently, unlocking new levels of productivity and creative impact across the marketing organization."

Varun Parmar, General Manager of Adobe GenStudio and Firefly Enterprise, added, "Achieving personalization at scale is a significant growth lever for businesses. Adobe GenStudio uniquely combines AI, creativity, and marketing solutions to help Qualcomm overcome these challenges, dramatically increasing output while maintaining high-quality standards."

Qualcomm is leveraging various applications within Adobe GenStudio:
- Adobe GenStudio for Performance Marketing: This application will allow Qualcomm to create, resize, and translate content for different marketing channels quickly. It will also provide attribute-level performance insights to optimize creative elements based on target KPIs.
- Adobe Express: This self-service tool will enable teams across Qualcomm to create and customize assets on the fly, using approved brand guidelines. It complements GenStudio for Performance Marketing.
- Adobe Firefly: Qualcomm is piloting use cases with Firefly to generate on-brand imagery for marketing assets while maintaining creative control.
- Adobe Experience Manager (AEM): Qualcomm will experiment with activating different content experiences via the 'Generate Variations' capability, allowing teams to test different creative and messaging across target personas.

By integrating these tools, Qualcomm aims to enhance its content supply chain, improve efficiency, and scale personalized marketing campaigns more effectively.