Quad/Graphics' Pivot to Data-Driven Growth: Turning Decline in Print into Digital Opportunities

Quad/Graphics, a legacy commercial printer, is undergoing a transformation by pivoting to data-driven marketing solutions. Despite declining legacy print sales, recent results show management is delivering on a multi-year plan to diversify and grow. The company's focus on data-driven marketing is helping to offset print declines, positioning Quad/Graphics for long-term growth.

Quad/Graphics (QUAD), a legacy commercial printer, is undergoing a significant transformation by pivoting to data-driven marketing solutions. Despite declining legacy print sales, recent results suggest that management is successfully delivering on a multi-year plan to diversify and grow. The company's focus on data-driven marketing is helping to offset print declines, positioning Quad/Graphics for long-term growth.

According to a recent article, Quad/Graphics is shifting its trajectory by targeting data-driven marketing solutions [1]. The company's management is executing a multi-year transformation plan, which includes declining legacy print sales. The shift indicates a strategic move to leverage data-driven marketing solutions to drive growth.

Quad/Graphics is not alone in this transformation. The company is part of a broader trend in the industry where traditional printers are diversifying their offerings to include data analytics and marketing services. This pivot is aimed at offsetting the decline in print sales and positioning the company for long-term growth.

In addition to Quad/Graphics, another notable development in the tech industry is the offering of AI models by Anthropic to U.S. government agencies. Anthropic is providing its Claude model to all three branches of the U.S. government for $1 per year, along with technical support [2]. This move is part of a broader trend of increasing AI adoption in government and enterprise sectors.

The shift towards data-driven marketing solutions by Quad/Graphics is a strategic response to the evolving needs of its clients and the broader market. By diversifying its offerings and leveraging data analytics, the company is positioning itself for long-term growth and resilience in the face of declining print sales.

References:
[1] https://seekingalpha.com/article/4813451-quadgraphics-turning-prints-decline-into-data-driven-growth
[2] https://www.tradingview.com/news/gurufocus:13ce319a5094b:0-anthropic-offers-claude-to-u-s-government-for-1/