Pyxl Acquires HOOK, Enhancing Creative Capabilities Across the U.S. and Europe

Pyxl, a leading digital agency, has acquired HOOK, a creative agency known for emotionally resonant campaigns. The acquisition enhances Pyxl's creative firepower and deepens its ability to serve clients across the US and Europe. HOOK's team will retain its brand identity and continue operating with existing leadership and team, while clients will benefit from seamless service continuity and access to Pyxl's end-to-end digital transformation services.

Pyxl, a leading full-service digital agency with a 17-year history, has announced the acquisition of HOOK, a 20-year award-winning creative agency known for producing emotionally resonant brand campaigns. This strategic move enhances Pyxl's creative capabilities and strengthens its ability to serve clients across the United States and Europe.

Founded in 2005, HOOK has built an international reputation for delivering exceptional brand campaigns that connect with audiences in meaningful ways. The agency's work has helped organizations such as Huk, Heineken Italy, Twelve South, and The Marleys stand out in industries including apparel, machinery, hospitality, technology, and consumer goods.

Under the terms of the acquisition, HOOK will retain its brand identity and continue operating with its existing leadership and team. Clients will benefit from seamless service continuity while gaining access to Pyxl's comprehensive suite of end-to-end digital transformation services, including market and brand strategy, data-driven performance marketing, award-winning UX/UI design, and enterprise web and application engineering.

"HOOK brings a strategic, creative force that complements Pyxl’s full-service capabilities," said Bonnie Winter, President of Pyxl. "Their team has a proven ability to craft impactful, memorable brand experiences — and we’re excited to bring that strength to our clients worldwide."

The acquisition follows Pyxl's recent acquisition of Cobble Hill, a conversion-focused digital agency known for marrying design excellence with measurable performance. The combined expertise of Pyxl, HOOK, and Cobble Hill creates opportunities for innovation and growth across both B2B, DTC, and B2B2C sectors in markets worldwide.

The combined capabilities of Pyxl and HOOK will deliver campaigns that are both emotionally compelling and performance-driven. The integration of HOOK's visual and messaging impact with Cobble Hill’s performance marketing and content expertise and Pyxl’s go-to-market and technology background creates a powerhouse for measurable growth across the entire buyer journey.

The acquisition also enhances Pyxl's cross-platform marketing technology (martech) expertise, with deep experience in platforms such as HubSpot, Klaviyo, and additional CRM, email, SMS, and automation tools. This will allow clients to benefit from cohesive buyer journeys and customer engagement strategies.

All companies will continue to operate under their established brands, serving clients throughout the United States and Europe. The combined expertise creates opportunities for innovation and growth across both B2B, DTC, and B2B2C sectors in markets worldwide.

For more information about this acquisition or to learn more about the companies' combined service offerings, please visit [www.pyxl.com](http://www.pyxl.com) or contact [info@pyxl.com](mailto:info@pyxl.com).

References:
[1] https://www.businesswire.com/news/home/20250804882087/en/Pyxl-Acquires-HOOK-Expanding-Creative-Capabilities-Across-the-U.S.-and-Europe
[2] https://www.globenewswire.com/news-release/2025/08/01/3125952/28124/en/Industry-4-0-Technologies-Market-Report-2025-Digital-Transformation-in-Industry-4-0-Markets-Surges-with-19-4-CAGR-Through-2030.html