Purple Innovation Stock Soars 10.98% Ahead of Earnings

Purple Innovation's stock surged 10.98% in pre-market trading on July 23, 2025, marking a significant rise that has caught the attention of investors.

Purple Innovation, known for its innovative mattresses designed to provide better sleep and less pain, is set to report its second-quarter 2025 results. This upcoming earnings report is anticipated to provide insights into the company's financial performance and strategic direction.

Analysts have recently adjusted their ratings and price targets for Purple Innovation. Wedbush, for instance, lowered its price target to $0.90 from $1.10 while maintaining a neutral rating. This adjustment reflects the current market sentiment and expectations for the company's future performance.

Despite the recent volatility, Purple Innovation's stock has shown resilience, with a 52-week range of $0.56 to $1.50. The company's market capitalization stands at approximately $82 million, indicating its position in the market and the potential for growth.