Purple Innovation shares surge 11.51% intraday as independent studies show 63-68% pain reduction with GelFlex Grid.

Purple Innovation Inc. surged 11.51% during intraday trading following a PR Newswire announcement that independent studies showed its GelFlex Grid® technology mattresses reduced self-reported pain by 63-68% and improved sleep quality. The positive clinical data highlights the product’s efficacy in addressing consumer health needs, reinforcing market confidence in the company’s innovation and growth potential. Other news items, including mixed earnings reports and unrelated sector updates, were either neutral or inconsistent with the intraday rally, leaving the PRPL-specific study as the primary catalyst for the sharp intraday increase.