Pure Protein Collaborates with Iconic Brands for Nostalgic Snack Line

Pure Protein has partnered with Post Consumer Brands and Frank's RedHot to launch a line of protein-packed snacks at Walmart. The new products include Fruity PEBBLES and Cocoa PEBBLES protein bars, and Frank's RedHot Popped Crisps. These snacks are now available at Walmart stores, Walmart.com, and PureProtein.com, with a focus on delivering nostalgic flavors with a grown-up twist. Each bar contains 20g of protein, under 4g of sugar, and under 200 calories.

Pure Protein, a leading brand in the sports and active nutrition sector, has announced a significant partnership with Post Consumer Brands and Frank's RedHot to launch a line of protein-packed snacks. The new products, which include Fruity PEBBLES and Cocoa PEBBLES protein bars, and Frank's RedHot Popped Crisps, are now available at Walmart stores, Walmart.com, and PureProtein.com, with plans for expanded distribution to additional retailers [1].

The new snacks aim to bring nostalgia to the protein aisle, offering consumers a taste of childhood favorites with a grown-up twist. Each bar delivers 20g of protein, with less than 4g of sugar and under 200 calories. The protein bars are gluten-free and packed with the iconic PEBBLES™ taste, while the Frank's RedHot Popped Crisps are vegan, gluten-free, and offer 12g of protein per bag [1].

Alex Fishman, Senior Brand Director at Pure Protein, commented on the partnership, "These exciting collaborations represent a significant moment for the Pure Protein brand as we continue to push the boundaries of flavor profiles within our high-protein snacks. These launches tap into the trend of newstalgia and aim to bring classic taste to protein products in a unique way" [1].

Leah Broeders, Head of Licensing for Post Consumer Brands, added, "Today's consumers shouldn't have to choose between flavor and nutrition. Through our partnership with Pure Protein, we're delivering the iconic flavors of childhood favorites, Fruity PEBBLES™ and Cocoa PEBBLES™, to high-protein, everyday snacking that's perfect for being on-the-go" [1].

These new offerings align with Pure Protein's mission to redefine flavor in the protein space and make everyday nutrition more fun and craveable. The company is well-positioned to capitalize on the growing demand for high-protein, flavor-forward snacks, as consumers increasingly seek convenient and enjoyable ways to incorporate nutrition into their daily routines.

References:
[1] https://www.prnewswire.com/news-releases/pure-protein-announces-major-licensing-partnerships-with-fruity-and-cocoa-pebbles-and-franks-redhot-to-launch-line-of-nostalgic-flavors-at-walmart-302527120.html