Pudgy Penguins Soars: 2M Toys Sold, Retail Expansion in South Korea

Pudgy Penguins, the popular toy and intellectual property (IP) company, has announced significant achievements in its traditional IP business and retail expansion. According to CEO Luca Netz, the company is set to unveil exciting updates, including the launch of several offline retail stores in South Korea. This strategic move aims to enhance brand visibility and solidify partnerships, as demonstrated by the recent collaboration with Candy Pez, a well-established Austrian confectionery brand.

In terms of sales performance, Pudgy Penguins has demonstrated remarkable success. Last year, the company sold over 2 million units of its Fat Penguin toys, with December 2024 showcasing a peak of approximately 400,000 toy sales. This unprecedented achievement highlights the company's strong market presence and consumer demand for its products.

The organization currently employs a robust team of 65 members, strategically split between the crypto and IP sectors. With 20 members dedicated to crypto and 45 focused on intellectual property, the company has optimized its operational flow and enhanced business equilibrium. This clear division of labor has contributed to the company's success in both the digital and traditional IP markets.