PubMatic and Untapped Growth Partner to Empower Independent Agencies with Advanced Media Buying Capabilities

PubMatic and Untapped Growth have partnered to provide independent agencies with advanced media buying capabilities through PubMatic's AgenticOS. The partnership gives member agencies direct integration into AgenticOS, enabling them to deploy proprietary buyer agents and access premium inventory across CTV, mobile, and online video. Early campaigns using AgenticOS have reduced supply chain costs by 40-50%, delivered 40% more impressions at 30% lower eCPMs, and campaign setup and troubleshooting times are 87% and 70% faster, respectively.