PubMatic and Optable Partner for Enhanced Audience Discovery and Activation

PubMatic has partnered with Optable to integrate privacy-safe audience data into automated media buying workflows via PubMatic's AgenticOS. The collaboration enables advertisers to discover and activate high-value audience signals from premium publishers autonomously, enhancing addressability and yield for publishers and simplifying procurement for buyers. The partnership focuses on decentralized, interoperable AI collaboration in advertising, moving away from centralized data systems.