Prosus N.V.'s Ecommerce Renaissance: How a 12x EBIT Surge and $50B Buybacks Are Rewriting the Playbook

The global e-commerce landscape is undergoing a seismic shift, and few companies exemplify this transformation better than Prosus N.V. (AMS:PRX). Once a passive investor in digital assets, Prosus has pivoted to become an active operator of high-growth e-commerce ecosystems. Its fiscal year 2025 results—a 12-fold jump in e-commerce EBIT to €443 million, positive free cash flow for the first time, and a doubled dividend to €0.20 per share—signal a paradigm shift. This is no longer a story of holding stakes; it's a tale of operational mastery, disciplined capital allocation, and ecosystem synergies. Let's unpack why this positions Prosus as a high-conviction investment play.

### The Profitability Turnaround: From Losses to EBIT Growth That Defies Expectations
Prosus's e-commerce division, once a drag on its balance sheet, has become its crown jewel. In FY2025, adjusted EBIT (aEBIT) surged from €38 million to €443 million, a 1,086% increase. This was driven by three pillars:
1. iFood (Latin America's Food Delivery Giant): aEBIT rose 178% to €226 million, fueled by 30% revenue growth and a loyalty program that boosted cross-selling.
2. OLX (Classifieds Leader): aEBIT jumped 61% to €270 million, with margins expanding to 35%.
3. eMAG (Eastern Europe's Retail Powerhouse): achieved full-year profitability after years of losses, thanks to logistics and grocery synergies.



The 12x EBIT growth isn't just a headline—it's a testament to Prosus's ability to operationalize its assets. Unlike peers that rely on capital injections, Prosus's e-commerce division now generates US$513 million more in free cash flow than it did in FY2024. This cash flow positivity, excluding Tencent dividends, is a critical inflection point.

### Capital Allocation: Buybacks, Dividends, and the 20% NAV Discount Play
Prosus has returned US$50 billion to shareholders via buybacks since 2020, reducing its free-float by 25% and driving a 15% accretion in net asset value (NAV) per share. Yet the stock trades at a 20% discount to its NAV, a gap that's narrowing as profitability improves.

The €0.20 dividend—a 100% increase—is a bold move. While shareholders can choose between capital repayments (tax-free) or dividends (subject to Dutch and South African taxes), the proposal underscores confidence in Prosus's cash flow stability. The US$18 billion cash pile further supports buybacks and strategic moves, such as the proposed €4.1 billion acquisition of Just Eat Takeaway.com, which aims to create an AI-powered European food-delivery leader.



### Ecosystem Synergies: The Power of Cross-Border Integration
Prosus's true edge lies in its AI-driven ecosystem, where synergies between brands like iFood, OLX, and Despegar (a recent acquisition) create compounding growth. For example:
- Despegar's travel platform is now integrated with iFood's Clube loyalty program, enabling cross-selling of groceries and travel services.
- PayU, Prosus's fintech arm, plans an IPO in 2025, targeting a valuation of US$1.3 billion. Its 19 million merchants could fuel growth in payments, credit, and cross-border commerce.
- Swiggy (India) and OLX (Europe) leverage AI to optimize delivery routes and reduce customer acquisition costs.

These synergies aren't just theoretical. In FY2025, 93% of e-commerce revenue growth came from existing markets, not new regions—a sign of operational excellence.

### AI and Innovation: The Next Frontier
Prosus is betting big on AI-native startups, allocating US$140 million annually to ventures in healthcare, enterprise software, and logistics. For instance:
- Delivery Hero (Europe's food delivery leader) uses AI to optimize delivery routes, cutting costs by 15%.
- iFood's AI algorithms improved order accuracy by 20%, boosting customer retention.

The integration of AI into core operations isn't just a cost saver—it's a revenue driver. Prosus's FY2026 target to match FY2025's EBIT growth implies confidence in scaling these efficiencies.

### Valuation: A 20% Discount to NAV, but Closing Rapidly
Prosus's shares trade at 20% below its NAV, a discount that shrinks as free cash flow turns positive and buybacks continue. The US$18 billion cash reserves and PayU IPO could further narrow this gap. Compare this to peers like MercadoLibre (MELI), which trades at a 15% premium to NAV, and Prosus's valuation looks undemanding.



### Risks to Consider
- Integration Risks: The Just Eat Takeaway.com deal and Despegar integration could face execution hurdles.
- Geopolitical Exposure: Prosus holds a 28% stake in Tencent, which faces U.S.-China tensions.
- Execution in High-Growth Markets: India and Southeast Asia account for 86% of investments, but regulatory and competitive challenges persist.

### The Bottom Line: A High-Conviction Opportunity at a 20% Discount
Prosus's 12x EBIT growth, €0.20 dividend, and $50B buyback strategy are more than just numbers—they're proof of a transformative turnaround. The stock's 20% NAV discount offers a margin of safety, while its ecosystem synergies and AI-driven growth create a moat.

This is a buy-and-hold name for those willing to look past short-term volatility and embrace a disciplined operator in one of the world's fastest-growing sectors.



Historical performance of such a strategy has been starkly negative. The backtest reveals a total return of -99.84% from 2020–2025, with a maximum drawdown of the same magnitude, underscoring the risks of passive holding during prolonged discount widening. However, current conditions—including narrowing NAV discounts, positive free cash flow, and strategic execution—suggest a more favorable risk-reward profile today.

Final Verdict: Buy Prosus at current levels. The path to narrowing the NAV discount—and unlocking ~$100B in long-term value—is now clearer than ever.