PROG Holdings: KDJ Death Cross, Bearish Marubozu Signal on 15min Chart

As per the 15-minute chart of PROG Holdings, a death cross in the KDJ indicator and a bearish marubozu pattern have been observed at 13:15 on September 8, 2025. This indicates a shift in momentum towards the downside, suggesting a potential decrease in the stock price. Sellers are currently dominating the market, and the bearish momentum is likely to persist.

Hsbc Holdings PLC has significantly reduced its stake in Aaron's Holdings Company, Inc. (NYSE:PRG), selling 24,312 shares and retaining 18,373 shares, according to the company's latest SEC filing [1]. This move represents a 57.0% decrease in HSBC's holdings, leaving the shares worth approximately $487,000 at the end of the reporting period.

The market reaction to this news is mixed. While the stock received both "buy" and "sell" ratings from Wall Street analysts, a moderate consensus points towards potential growth with a price target of $41.00. Other institutional investors have also shown interest in Aaron's, with Nuveen LLC, Vulcan Value Partners LLC, Wellington Management Group LLP, Allianz Asset Management GmbH, and Quantedge Capital Pte Ltd all increasing their stakes in the company during the first quarter of 2025 [1].

Aaron's reported strong earnings for the quarter ending July 23, 2025, with earnings per share (EPS) of $1.02, beating the consensus estimate of $0.79 by $0.23. The company's revenue was up 2.1% compared to the same quarter last year, and it has set its Q3 2025 and FY 2025 guidance at 0.700-0.750 EPS and 3.200-3.350 EPS, respectively [1].

Analysts have mixed views on Aaron's stock. Wall Street Zen upgraded the stock to a "buy" rating, while BTIG Research downgraded it to a "sell" rating with a price target of $24.00. On average, analysts predict Aaron's will post 3.45 EPS for the current fiscal year [1].

Additionally, Aaron's recently announced a quarterly dividend of $0.13, paid on September 4, 2025, representing a $0.52 annualized dividend and a dividend yield of 1.5% [1].

In technical analysis, a death cross in the KDJ indicator and a bearish marubozu pattern observed at 13:15 on September 8, 2025, suggests a potential decrease in the stock price. Sellers are currently dominating the market, and the bearish momentum is likely to persist [2].

References:
[1] https://www.marketbeat.com/instant-alerts/filing-hsbc-holdings-plc-sells-24312-shares-of-aarons-holdings-company-inc-prg-2025-09-02/
[2] [Technical Analysis Source]