Profound Medical Partners with NFL Legend Leonard Wheeler for TULSA-PRO Awareness.

Profound Medical Corp. has entered into a consulting agreement with Leonard Wheeler, a former NFL player and entrepreneur, to establish platforms and communities to educate, connect, and empower men globally about its TULSA-PRO system for prostate cancer treatment. Mr. Wheeler successfully underwent the TULSA procedure earlier this year and will drive awareness and advocacy for the system.

Profound Medical Corp. (NASDAQ: PROF), a commercial-stage medical device company, has appointed Leonard Wheeler, a former NFL safety and entrepreneur, as its Global Ambassador for the TULSA-PRO system. The appointment, announced on June 4, 2025, aims to expand awareness and adoption of the innovative, AI-powered, incision-free therapy for prostate conditions, including cancer and benign prostatic hyperplasia (BPH).

Wheeler, who successfully underwent the TULSA procedure for prostate cancer in early 2025, will lead education and awareness initiatives for Profound Medical. His extensive experience in leadership and public speaking, gained through his company Trilucent Global and various executive coaching roles, positions him uniquely to advocate for this alternative to traditional prostate treatments. Wheeler's personal experience with TULSA-PRO and successful treatment at The Busch Center further underscores his commitment to promoting the procedure.

The TULSA-PRO system employs real-time MRI guidance and AI-enhanced planning to precisely target and heat prostate tissue to 55-57°C, effectively treating various prostate conditions. The procedure is incision- and radiation-free, performed in a single session, and has shown promising results in preserving urinary continence and sexual function. Profound Medical aims to drive awareness and adoption of TULSA-PRO among physicians, patients, and private payers through various media channels, with Wheeler playing a pivotal role in this effort.

Leonard Wheeler's journey with prostate cancer and his successful experience with the TULSA procedure has inspired him to dedicate his mission to global awareness and advocacy for this innovative treatment. His wife, Kim Wheeler, a nurse manager, and their three children have supported him throughout this journey. Wheeler's commitment to raising awareness and saving lives is evident in his statement, "This is bigger than me. It's about helping men and their families see a different way forward."

Profound Medical's Chief Commercial Officer, Tom Tamberrino, commented on the partnership, "Our deliverables for 2025 are to drive awareness and adoption of, access to, and advocacy for TULSA-PRO® at the physician, patient, and private payer levels. We are excited to partner with Leonard and look forward to working with him to soon launch an immersive TULSA-PRO® awareness campaign on multiple fronts, including digital media, social media, podcasting, and more."

References:
[1] https://www.stocktitan.net/news/PROF/famed-former-nfl-safety-leonard-wheeler-named-global-ambassador-for-dfywixtbu9yc.html
[2] https://www.globenewswire.com/news-release/2025/06/04/3093477/33471/en/Famed-Former-NFL-Safety-Leonard-Wheeler-Named-Global-Ambassador-For-TULSA-PRO.html