Procter & Gamble's Digital Transformation: Unlocking Growth through E-commerce and Data-Driven Strategies

Procter & Gamble (PG) is leveraging digital technologies and data analytics to gain deeper consumer insights and strengthen connections. The company is adopting an omnichannel approach and increasing investments in digital advertising and analytics to improve online visibility and conversion rates. PG is also transforming its supply chain through automation and digital tools, driving efficiency and agility across the organization. Competitors Colgate-Palmolive (CL) and The Clorox Company (CLX) are also investing in digital capabilities to enhance competitive advantages and drive profitability.