Primo Brands Celebrates America's National Pastime with New National Campaign and Partnership with MLB

Primo Brands, the parent company of several regional spring water brands, has launched a national campaign to celebrate the start of baseball season. The campaign features Ken Griffey Jr. as the "CEO of H2O" and highlights the importance of healthy hydration for athletes and fans. Throughout the season, fans can engage with Griffey on social media and win prizes. The campaign aims to promote the brand's portfolio of regional spring water brands, including Arrowhead, Poland Spring, Ice Mountain, Deer Park, Ozarka, and Zephyrhills.