Pri0r1ty Intelligence Group Shares Surge on £250,000 Contract Win with English Premier League Club

Pri0r1ty Intelligence Group shares surged 18% after announcing a £250,000 contract with an English Premier League football club to provide data-driven marketing services and utilize its Compass ID tracking technology. The group expects the client to adopt its AI applications across operations to support growth initiatives. The deal follows a previous contract with a major European sports rights holder and reflects increasing awareness of data's role in driving marketing strategies and commercial growth.

Pri0r1ty Intelligence Group PLC (AIM: PR1) has seen its shares surge by 18% following the announcement of a £250,000 contract with an English Premier League football club. The contract, awarded to the group's recently acquired sports data and marketing business, Halfspace Limited, will see Pri0r1ty provide data-driven marketing services and implement its Compass ID tracking technology to help the club improve returns on ticketing and hospitality sales [1].

The deal, which reflects increasing awareness among high-profile sports teams of the role of data in driving marketing strategies and commercial growth, follows a previous contract with a major European sports rights holder announced earlier this month [1]. Pri0r1ty expects the client to adopt its AI applications across operations to support growth initiatives.

Rory Maxwell, CEO of Halfspace and COO of Pri0r1ty, commented on the deal, stating that it "reflects increasing awareness among high-profile sports teams around the role of data in driving marketing strategies and commercial growth" [1]. Maxwell also noted that it is further validation of Pri0r1ty's compelling business proposition, which integrates the Halfspace data and marketing operations into its AI business.

The contract is part of Pri0r1ty's strategy to integrate data marketing operations with AI capabilities, as the group aims to empower smaller businesses with cost-effective, AI-driven solutions [2]. The company's AI Software-as-a-Service (SaaS) platform offers services like social media management, investor relations, and corporate governance, reducing reliance on expensive external providers and enabling businesses to streamline operations and focus on growth.

Pri0r1ty's shares have been trading at a premium following the announcement, with investors optimistic about the company's growth prospects and its ability to capitalize on further opportunities in the sports and entertainment sectors.

References:
[1] https://www.share-talk.com/pri0r1ty-intelligence-group-plc-aim-pr1-halfspace-contract-win/
[2] https://www.coliseum-online.com/premier-league-microsoft-ai-might-for-fans/