Prestige Consumer Healthcare Inc. shares fall 2.79% intraday as Ulta Beauty faces market normalization and competition.

Prestige Consumer Healthcare Inc. declined 2.79% in intraday trading. The drop in stock price may be attributed to the negative sentiment surrounding Ulta Beauty, which is considered a competitor in the beauty and personal care market. The article highlights Ulta Beauty's struggles with market normalization, tariffs, and competition from Walmart, which could have a ripple effect on the broader industry, including Prestige Consumer Healthcare Inc.