Poni Insurtech secures MAS licence for Financial Adviser and Exempt Insurance Broker.

Huize Holding Limited's subsidiary, Poni Insurtech, has been licensed by the Monetary Authority of Singapore as a Financial Adviser and Exempt Insurance Broker. This licence strengthens Huize's commitment to ASEAN and establishes a dual regional hub strategy in Singapore and Hong Kong. Poni's model pairs regulated advisory platforms with modern infrastructure to accelerate compliant digital distribution for insurers and independent financial advisers.

Huize Holding Limited (NASDAQ: HUIZ), a leading insurance technology platform, has announced that its subsidiary, Poni Insurtech, has been granted a licence by the Monetary Authority of Singapore (MAS) to operate as a Financial Adviser and Exempt Insurance Broker. This significant development underscores Huize's commitment to expanding its presence in the ASEAN region and establishing a dual regional hub strategy in Singapore and Hong Kong.

The MAS licence, effective from July 10, 2025, allows Poni Financial Advisory Pte. Ltd. to provide financial advisory services and act as an exempt insurance broker in Singapore. This move is part of Huize's broader strategy to diversify its operations beyond China and Hong Kong and capture the growing market opportunities in Southeast Asia.

Poni Insurtech's model combines regulated advisory platforms with modern infrastructure, including cloud APIs, AI-assisted consultation, and claims automation. This innovative approach aims to compress friction from onboarding to servicing, thereby accelerating compliant digital distribution for insurers, independent financial advisers, platforms, and affinity partners. The company's focus on providing a seamless and consistent customer experience across channels is a key differentiator in the competitive insurtech landscape.

Ron Tam, International CEO at Poni Insurtech and Co-CFO at Huize Holding Limited, commented on the significance of the MAS licence, stating, "Securing the MAS licence is a pivotal step in our international expansion. With Singapore and Hong Kong as twin hubs, we are positioned to serve sophisticated clients across the region with trusted advice and technology at scale."

Cassandra Wee, Managing Director (Singapore) at Poni Insurtech and Executive Director & CEO at Poni Financial Advisory, added, "Our Singapore platform blends licensed advisory with Poni’s proven insurtech stack, enabling partners and collaborators to deliver better protection and wealth solutions through omni-channel distribution."

The MAS licence is a testament to Singapore's role as a leading fintech and insurtech hub, attracting cross-border assets and reinforcing its dominance in Asia. The depth of product offerings, regulatory clarity, and advisor density in Singapore create an ideal environment for scalable, tech-enabled advisory services.

Huize Holding Limited continues to expand its partner ecosystem, collaborating with 146 insurance companies and launching innovative products like Xiaohong 7.0 Children's Accident Insurance. The company's strong revenue growth and persistent customer base indicate a robust market position. However, the company faces challenges from regulatory changes, such as caps on broker channel referral fees and requirements to spread out commissions, which could impact business in Hong Kong.

The international expansion strategy, while promising, involves risks associated with entering new markets and adapting to local regulations. Huize's ongoing investment in AI deployment is expected to yield significant productivity gains in the future. The company's earnings guidance for the full year of 2025 reflects strong performance in the first half, with expectations for substantial improvement in net profit in the second half of the year.