Polymarket Spur Crypto Engagement With Robust Retention Edge

The ability to retain users is particularly valuable in the crypto space, where many platforms struggle to sustain engagement beyond initial adoption. High retention rates can attract more investors, developers, and partners by signaling trust and usability. For prediction markets, liquidity depends heavily on active users, making Polymarket's performance a benchmark for others in the sector. The data suggests that platforms with strong retention are better positioned to weather market cycles and maintain relevance according to the Dune and Keyrock report.