Playtika Aims for 40% Direct-to-Consumer Revenue Amid Portfolio Shift and New Game Launches

Playtika Holding Corp. reported Q2 2025 revenue of $696 million and adjusted EBITDA of $167 million. CEO Robert Antokol noted the company's resilience in the mobile gaming market and highlighted the successful launch of new games, with a target of 40% direct-to-consumer revenue.

Playtika Holding Corp. (NASDAQ: PLTK) reported its second-quarter (Q2) 2025 financial results, showcasing resilience in the mobile gaming market. The company reported revenue of $696.0 million, a 1.4% sequential decrease but a 11.0% year-over-year increase. Adjusted EBITDA was $167.0 million, a 0.2% sequential decrease and a 12.6% year-over-year decrease.

CEO Robert Antokol highlighted the company's strategic priorities and the dedication of its team, noting that the successful launch of Disney Solitaire, which has already hit the $100 million annual run-rate revenue threshold, is a testament to the company's efforts. Additionally, Bingo Blitz continues to experience strong engagement and significant growth in direct-to-consumer (DTC) revenue.

The company's DTC platforms revenue of $175.9 million decreased by 1.8% sequentially and increased by 1.3% year-over-year. Playtika is increasing its long-term target for DTC to 40%, up from 30%, to balance its margins as it navigates the competitive landscape of mobile gaming.

Operational metrics show that average daily paying users decreased by 3.1% sequentially and increased by 26.8% year-over-year. The average payer conversion rate was 4.3%, up from 3.7% in Q2 2024 and consistent with Q1 2025 conversion. Bingo Blitz revenue was $160.2 million, a 1.3% sequential decrease and a 2.9% year-over-year increase.

Playtika announced plans for the global launch of a new slot game, Jackpot Tour, in Q4 2025. The company's board of directors declared a cash dividend of $0.10 per share, payable on October 10, 2025.

Looking forward, Playtika revised its revenue guidance to between $2.70 and $2.75 billion and maintained its Adjusted EBITDA between $715 and $740 million.

References:
[1] https://www.theglobeandmail.com/investing/markets/markets-news/GlobeNewswire/33954730/playtika-holding-corp-reports-q2-2025-financial-results/