Playboy, Inc. shares rise 1.71% in after-hours after signing a 15-year licensing deal with Byborg and launching new products with PacSun.

Playboy, Inc. surged 1.71% in after-hours trading, following the company's announcement of a 15-year intellectual property licensing agreement with Byborg for $300 million in minimum guaranteed payments for the fourth quarter of 2024, and the launch of new Playboy Head Shot Mesh Shorts by PacSun on July 6, 2025, enhancing the brand's presence in the retail market.