Playboy HQ to Move to Miami Beach Office Building Owned by Robert Rivani

Playboy is moving its HQ to Robert Rivani's office building in Miami Beach, a 20,000 sqft penthouse suite, as part of its ongoing makeover from LA. The 10-year lease comes with a corporate guarantee, and renovations are expected to be completed next year. Playboy will also open a content studio and members-only club with a hospitality partner. The move reflects the brand's shift from print magazine to brand licensing revenue.

Playboy, the iconic lifestyle and media brand, has announced its relocation of global corporate headquarters from Los Angeles to Miami Beach. The move, set to take place in Robert Rivani's office building, The Rivani, is part of the brand's broader transformation strategy. The new headquarters will be located in a 20,000-square-foot penthouse suite, with renovations expected to be completed next year. The relocation is part of a 10-year lease agreement with a corporate guarantee [2].

In conjunction with the headquarters move, Playboy is developing a new Playboy Club in Miami Beach with a leading hospitality company. The Club will feature a world-class restaurant and an exclusive members-only space inspired by the storied Playboy Mansion. Additionally, Playboy plans to establish state-of-the-art content studios in Miami Beach to support its growing creator network. These facilities will produce original multimedia content across digital platforms, including podcasts, photography, and other media ventures [1, 4].

The move to Miami Beach underscores Playboy's commitment to aligning with one of the nation's most dynamic and culturally relevant cities. "Miami Beach is among the most dynamic and culturally influential cities in the country, making it the ideal home for Playboy's next chapter," said Ben Kohn, CEO of Playboy, Inc. The City of Miami Beach has been an outstanding partner throughout this process, and the relocation is expected to bring a significant number of well-paying jobs to the city [1].

Playboy's shift from a print magazine to brand licensing revenue has been a key factor in the company's strategic decision. In the second quarter of 2025, PLBY Group reported $28.1 million in total revenue, largely due to a 105 percent increase in licensing revenue. The move to Miami Beach and the development of new content studios and a members-only club reflect the brand's renewed focus on creating world-class content and experiences that resonate globally [2].

The relocation and development of the new Playboy Club represent key milestones in Playboy's broader transformation strategy. The company aims to reclaim its position as one of the world's most enduring and influential lifestyle and media brands. The new headquarters will be located at The Rivani, a seven-story mixed-use building at 1691 Washington Avenue that is currently undergoing a $100 million renovation [2].

References:
[1] https://www.prnewswire.com/news-releases/playboy-to-relocate-global-headquarters-to-miami-beach-plans-to-develop-new-playboy-club-302529295.html
[2] https://finance.yahoo.com/news/robert-rivani-lands-playboy-hq-201100365.html
[4] https://www.morningstar.com/news/pr-newswire/20250813ny50867/playboy-to-relocate-global-headquarters-to-miami-beach-plans-to-develop-new-playboy-club