Pizza Hut Launches Crafted Flatzz: A Hand-Crafted, Abundantly Topped Personal Pizza Experience for Adults Only

Pizza Hut launches "Crafted Flatzz," a new line of personal pizzas with bold flavors and abundant toppings, priced at $5 before 5 p.m. in the US. The menu features five recipes, including Nashville Hot Chicken, Chicken Bacon Ranch, The Ultimate, Three Cheese, and Pepperoni Duo, with each market having its own unique twist. The launch is the largest simultaneous global menu launch in Pizza Hut history, with over 20 countries participating.

Pizza Hut, a subsidiary of Yum! Brands (YUM), has launched a new line of personal pizzas called "Crafted Flatzz" as part of its ongoing strategy to combat declining sales and intense competition. The new menu, priced at $5 before 5 p.m. in the US, features five bold flavor recipes designed to appeal to budget-conscious diners.

The new Crafted Flatzz personal pizzas are available nationwide at all participating Pizza Hut locations and can be ordered in-store, online, or through the app. Each pizza is cut into eight slices and comes in the following flavors: Nashville Hot Chicken, Chicken Bacon Ranch, The Ultimate, Three Cheese, and Pepperoni Duo. The launch is the largest simultaneous global menu innovation in Pizza Hut history, with over 20 countries participating, each offering unique local flavors [2].

The introduction of Crafted Flatzz is part of Pizza Hut's broader value-driven strategy to reverse declining sales and attract customers. According to KPMG's Consumer Pulse Survey, overall spending has declined year over year, with 69% of consumers opting to eat more meals at home rather than dining out. To stay competitive, Pizza Hut has rolled out several value deals, including the $7 Deal Lover's Menu, Pizza Hut Melts, and Large Hut Lover's Pizzas [1].

While the new menu items aim to boost sales, the long-term sustainability of these efforts remains uncertain, particularly amid rising costs. The next few quarters will be critical in determining whether Pizza Hut's value-driven strategy can reverse declining sales or prove too unsustainable. As the economic environment remains uncertain, consumers continue to cut back on spending, making it challenging for pizza chains to maintain profitability.

References:
[1] https://www.thestreet.com/restaurants/pizza-hut-menu-adds-a-completely-new-type-of-pizza
[2] https://www.southernliving.com/pizza-hut-launches-limited-edition-crafted-flatzz-11793379?srsltid=AfmBOorcEur4ao-CI56QLSJOOqKkq7uNuLsssSb7Jf6_Gmb7TqeXv0Fg