Pixalate Releases DEFASED Pre-Bid Blocklist for CTV: Identifies Delisted Apps Across 100+ Countries

Pixalate has launched DEFASED, a pre-bid blocklist for Connected TV apps, identifying apps delisted from Roku, Amazon Fire TV, Apple TV, Samsung, and LG stores in over 100 countries. The blocklist includes app ID, name, and removal date for malicious or non-compliant apps, with granular micro risk signals for ad tech companies. Country-level delisted app intelligence is also available, with daily updated feeds for proactive blocking and ad impression tracking.