Pinterest Acquires tvScientific to Expand CTV Advertising Capabilities

Pinterest has announced the acquisition of connected TV advertising platform tvScientific, expanding its promotional capacity to a broader range of surfaces and formats. The deal, pending regulatory approval, will combine Pinterest's audience insights and consumer data signals with tvScientific's CTV engine, enabling advertisers to reach customers on their home TV sets and measure ad results. The acquisition is expected to close in the first half of 2026.