Pineapple Financial Stakes INJ to Pioneer Blockchain Mortgage Integration
Pineapple Financial Inc. (NYSE American: PAPL) has initiated a $100 million InjectiveINJ-- Digital Asset Treasury (DAT) strategy, marking its first open market purchase of 678,353 Injective (INJ) tokens valued at approximately $8.9 million. The acquisition, announced on October 7, 2025, represents the first phase of the company's plan to become the largest publicly traded holder and staker of INJINJ--. All tokens will be staked on-chain, generating an estimated annual yield of 12.75%, which exceeds Ethereum's current staking rate by 200% and Solana's by 80%. This yield, derived from Injective's blockchain, is projected to create a recurring revenue stream for Pineapple[6].
The strategy follows a $100 million private placement completed in September 2025, which attracted participation from traditional finance and crypto institutions, including FalconX, Monarq, Kraken, and the Injective Foundation. Pineapple's CEO, Shubha Dasgupta, emphasized the move as a strategic alignment with the multi-trillion-dollar tokenization trend and a step toward integrating blockchain-based finance into its mortgage operations[5]. The company aims to leverage Injective's infrastructure for real-world asset tokenization, settlement, and data management, positioning itself as a pioneer in on-chain mortgage finance.
Injective, the blockchain platform underpinning the INJ token, has seen rapid adoption, with network usage surging over 1,000% year-to-date. Eric Chen, co-founder of Injective, highlighted Pineapple's initiative as a catalyst for bridging traditional markets with blockchain, reinforcing Injective's role as a financial infrastructure leader[5]. The platform's focus on institutional readiness, combined with its capacity to handle over $60 billion in transactions, supports Pineapple's vision of reshaping financial processes through digital rails[6].
The DAT strategy reflects broader industry trends of fintech and traditional finance entities allocating capital to digital assets with yield-generating potential. Unlike speculative crypto holdings, Pineapple's approach emphasizes structured treasury diversification, with tokens staked on-chain to generate passive income. This model could inform how public companies approach digital asset exposure through regulated, revenue-producing vehicles. Pineapple's initial purchase is part of a series of planned open market acquisitions, with additional deployments expected as the company executes its strategy to expand its INJ holdings.
Pineapple's move underscores the growing intersection of blockchain and traditional finance. By staking INJ, the company not only secures yield but also contributes to the liquidity and stability of Injective's network. The firm's long-term goal of becoming the largest INJ holder aligns with its ambition to integrate blockchain into core mortgage operations, potentially tokenizing real-world assets and streamlining settlement processes. Analysts note that such initiatives could redefine financial infrastructure, offering faster, more transparent solutions for capital flows[5].
The Injective Digital Asset Treasury strategy carries inherent risks, including INJ price volatility and regulatory uncertainties. PineapplePAPL-- has pledged transparency in future token purchases and staking activity, while cautioning investors about potential market fluctuations. Despite these risks, the company's confidence in the Injective ecosystem is evident, with management projecting a transformative impact on its mortgage business and broader financial markets[6].
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