Pinault Family Considers Options for Puma, Including Sale to Anta or Li Ning

The Pinault family, owners of a 29% stake in Puma, is exploring options for the German sports brand, including a sale. Puma's market value has halved in the past year, and the family has reached out to potential buyers such as Anta Sports and Li Ning, as well as sovereign wealth funds in the Middle East. The family is likely to seek a sizable premium in any deal, but there's no guarantee a transaction will happen.

The Pinault family, which owns a 29% stake in Puma SE through their holding company Artémis, is exploring various options for the German sports brand, including a potential sale. This decision comes amidst a significant drop in Puma's market value, which has halved in the past year due to weak demand for its sports and exercise gear and concerns about the impact of US tariffs [1].

The billionaire family is currently in discussions with potential buyers, including Anta Sports Products Ltd. and Li Ning Co. They have also reached out to sovereign wealth funds in the Middle East to gauge interest in the acquisition. The Pinault family is expected to seek a sizable premium in any deal, reflecting the stable cash flows generated by the company [1].

Puma, founded in 1948, has faced challenges in recent years, including a 50% slump in its market value to approximately €2.6 billion ($3 billion). The company has been attempting to revamp its product offerings under new Chief Executive Officer Arthur Hoeld. Recently, ex-Adidas executive Andreas Hubert was appointed as the company's chief operating officer to help drive these changes [1].

The potential sale of Puma is not guaranteed, as deliberations are ongoing. A spokesperson for Puma declined to comment on the matter, while representatives for Artémis, Anta, and Li Ning did not respond to requests for comment [1].

Meanwhile, the infrastructure arm of the billionaire Cheng family, CTF Services Ltd., has halted plans to sell a collection of roads in China worth about $2 billion. The decision was made after months of negotiations with state-owned Yuexiu Group, with the assets generating stable cash flows [2].

References:
[1] https://www.bloomberg.com/news/articles/2025-08-25/pinault-family-is-said-to-explore-options-for-sports-brand-puma
[2] https://www.bloomberg.com/news/articles/2025-08-25/tycoon-cheng-family-s-ctf-services-is-said-to-halt-sale-of-2-billion-toll-roads