Philip Morris Rises on Smoke-Free Surge as 1.74B Volume Pushes It to 67th Most Traded

Philip Morris International (PM) saw a 1.16% rise on July 31, 2025, with a trading volume of $1.74 billion, up 37.11% from the previous day, ranking 67th in market activity. The company’s smoke-free business (SFB) accounted for 41% of total net revenues in Q2 2025, with gross profit contributions exceeding 42%, outpacing growth in combustible products. Organic revenue and gross profit growth for SFB reached 14.5% and 21.5%, respectively.

IQOS, PM’s heat-not-burn device, drove 11.4% global adjusted in-market sales growth in Q2. The product secured a 31.7% market share in Japan and a 10.9% share in Europe, reflecting its expanding influence. Meanwhile, ZYN, the nicotine pouch brand, saw a 36% off-take increase in the U.S. in June, with global shipments rising 43% year over year, fueled by normalized distribution and strong international expansion.

The synergy between IQOS and ZYN underscores PM’s strategic pivot from combustibles. ZYN’s rebound in the U.S. and IQOS’s market penetration position the company to reshape nicotine consumption patterns. Sustained success will hinge on regulatory clarity, innovation, and execution, but current momentum aligns with PM’s long-term smoke-free vision.

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