"A Four-Phase Framework for Developing Adobe Customer Journey Analytics Use Cases"

The article presents a four-phase framework for developing use cases for Adobe Customer Journey Analytics (CJA), a tool that enables organizations to analyze customer journeys across multiple touchpoints. The framework aims to help organizations define and understand the right set of use cases to pursue, aligning with business objectives and leveraging CJA's powerful capabilities. The four phases include Discovery and Identification, where stakeholders collaborate to map potential use cases to business goals and KPIs; Solution Design, where teams design and build connections and data views; Implementation and Testing, where teams test and refine the solution; and Scaling and Maintenance, where teams ensure the solution's ongoing success.