PGA TOUR Players Can't Resist a TruGreen Lawn

In the world of professional golf, the PGA TOUR is synonymous with excellence, and its players are known for their precision and skill. However, even the most accomplished golfers can't resist the allure of a perfectly manicured lawn, especially when it's maintained by TruGreen, the nation's leading lawn care provider. This partnership between TruGreen and the PGA TOUR has not only enhanced the fan experience but also contributed to the growth of both brands.



TruGreen's integration with PGA TOUR events, such as the TruGreen Backyard, has significantly enhanced the overall fan experience. The TruGreen Backyard provides a family-friendly atmosphere with interactive games, refreshments, and shaded seating areas, allowing fans to relax and enjoy the tournament action without missing out on the excitement. This immersive experience debuted at the World Golf Championships-FedEx St. Jude Invitational and is a staple of TruGreen's sponsorship of the PGA TOUR, including the 2022 Honda Classic.

The partnership between TruGreen and the PGA TOUR has also contributed to the growth of both brands. By leveraging the PGA TOUR's extensive broadcast and streaming coverage, TruGreen can reach a wider audience and further boost its brand visibility. Additionally, the humorous ads developed by VML, featuring PGA TOUR players Jason Day, Ben Griffin, and Patton Kizzire, highlight the exceptional quality of TruGreen-treated lawns, which even attract professional golfers. These ads resonate with homeowners who appreciate a beautiful lawn and showcase TruGreen's commitment to delivering high-quality results, turning heads, and attracting unexpected visitors.

Moreover, TruGreen's collaboration with the PGA TOUR, PGA TOUR Champions, and the TPC Network allows for the sharing of expertise and knowledge, facilitating research and innovation in lawn care. This partnership enables TruGreen to create educational content for consumers, helping them learn about the benefits of lawn care and how to achieve a professional-grade lawn. By leveraging the PGA TOUR's agronomic expertise, TruGreen can enhance its reputation as a trusted and knowledgeable provider of lawn care services, further contributing to its growth and success.

In conclusion, the integration of TruGreen's services with the PGA TOUR's events, such as the TruGreen Backyard, enhances the overall fan experience by providing a comfortable and engaging environment, increases brand visibility and awareness, fosters an authentic connection with golf enthusiasts, and promotes education and expertise in lawn care. These factors contribute to the growth of both brands by expanding their reach, enhancing their reputations, and creating lasting value for their respective customers and fans.