Perplexity AI in talks with phone makers to pre-install Comet browser on devices.

Perplexity AI, backed by Nvidia, is in talks with phone makers to pre-install its AI-powered Comet browser on smartphones, potentially boosting its reach and driving habitual use of its AI tools. The move could capitalize on browser "stickiness", where users tend to stick with pre-installed or default browsers. The company aims to target "tens to hundreds of millions" of users next year after stabilizing the desktop version for a few hundred thousand initial testers.

Perplexity AI, a company backed by Nvidia, is reportedly in talks with phone manufacturers to pre-install its AI-powered Comet browser on smartphones. This move aims to capitalize on the "stickiness" of default or pre-installed browsers, which tend to be the primary choice for users. The company has set a goal to target "tens to hundreds of millions" of users next year, following the stabilization of its desktop version for a few hundred thousand initial testers [2].

The Comet browser is designed to automate key white-collar roles, such as recruiting and administrative tasks, by integrating with email and calendar services. According to Perplexity CEO Aravind Srinivas, the browser can generate candidate lists, send personalized outreach emails, and manage calendar tasks, potentially reducing the workload for recruiters and administrative assistants [2].

Pre-installing the Comet browser on smartphones could significantly enhance its reach and drive habitual use of its AI tools. This strategy leverages the fact that users are less likely to switch browsers if it is pre-installed on their devices. By targeting a large user base, Perplexity AI aims to expand its AI ecosystem and create a more robust platform for its AI-driven tools.

The success of this strategy hinges on the company's ability to provide a seamless and valuable user experience. If the browser can effectively automate tasks and improve productivity, it could attract a large user base and solidify its position in the market. However, it also faces competition from established browsers like Google Chrome, which has a significant market share and entrenched user base.

As Perplexity AI continues to develop and refine its browser, it will be important to monitor its progress and assess its impact on the market. The company's ability to attract and retain users will be a key factor in its success, as well as its ability to adapt to changing market conditions and user preferences.

References:
[1] The Globe and Mail. (2023). The New Browser Wars: Alphabet's Distribution Dominance is an AI Moat. Retrieved from https://www.theglobeandmail.com/investing/markets/stocks/AAPL/pressreleases/33396467/the-new-browser-wars-alphabets-distribution-dominance-is-an-ai-moat/
[2] Business Insider. (2025). Perplexity CEO: AI Browser Will Automate Two White-Collar Roles by 2025. Retrieved from https://www.businessinsider.com/perplexity-ceo-ai-browser-will-automate-2-white-collar-roles-2025-7